Are you struggling to generate leads for your solar panel installation company? You’re not the only one. In fact, about 65% of businesses are struggling to boost traffic and leads. Without a lead generation strategy, you could fall behind the competition.
Instead, consider using these 10 lead generation tips for solar panel installers. With these tips, you can boost your online visibility and generate high-quality leads. You can even improve your ROI in the process.
Ready to give your business the boost it needs? Get started with these 10 easy tips today.
1. Establish Your Brand
It takes between five to seven impressions before you start building brand awareness. Consistency and repetition are key. Otherwise, consumers might struggle to recognize your solar panel installation company on site.
It only takes 10 seconds for people to form an impression about your brand. You need to make those 10 seconds count. How do you want to perceive your business?
Before you use these lead generation tips, it’s important to consider your company’s brand. How do you set yourself apart from competitors? What unique value can you offer customers?
Your unique brand value will give people a reason to choose your business. You can highlight your value as you develop your brand guidelines. Other important components of your brand include:
- Mission statement
- Color scheme
- Font styles
- Imagery styles
Try to prioritize customer service as you develop your brand, too. About 73% of consumers love a brand because of great customer service. Great service leaves a strong, positive impression. Then, customers will come back for more. Over time, brand trust can turn into brand loyalty. Loyalty is worth 10 times as much as a single purchase. In fact, a 2% increase in retention can lower costs by as much as 10%, too.
Consumers will start advocating your business, helping you reach new customers. Meanwhile, lowering costs can help your ROI grow.
It’s important to keep your branding consistent across all marketing channels as well. Otherwise, you could confuse customers. If they see a different brand between your website and social media, they’ll think you’re a different business.
Consistent branding increases revenues by up to 23%. By maintaining brand consistency, brand recognition can grow.
2. Start Researching
In order to build a strong lead generation strategy, it helps to learn more about your customers. Otherwise, you’ll fail to create messaging that draws them in. You might waste valuable time dealing with low-quality leads.
Instead, gather psychographic and demographic research. Learn more about the customers’:
- Pain points
- Buying behaviors
- Search behaviors
- Marital status
- Household income
Are you targeting a broad audience? Segment your customers into smaller groups, or personas. Then, use these lead generation tips with each segment in mind.
Learning more about your solar panel installation customers can help you attract relevant consumers. You can personalize your content to connect with your target audience.
You’ll need keyword research before developing your lead generation strategy, too. What keywords do your customers use to find your business? For example, they might type “solar panel installation near me” or “how to install solar panels.”
Understanding their search behaviors will help you appear for those searches.
You can use tools like Keyword Planner, Ahrefs, SEMRush, and Answer the Public for keyword research.
3. Update Your Website
You can’t sit by the phone all day, every day. Your website can help you generate leads 24/7, even while you’re busy with customers. Optimizing your website for leads can help you save time and boost your ROI.
What do consumers see when they visit your website? Are your pages optimized to gather leads? If your website is difficult to use, they might leave.
When people leave without clicking around, your clickthrough rate and dwell times will drop. Meanwhile, your bounce rate will rise. A high bounce rate can have a negative impact on your search engine ranking.
The lower you rank, the less likely consumers will see your website. You could struggle to generate traffic and leads.
Instead, update your website with user experience (UX) design trends in mind. You can work with an experienced web design and development agency. They’ll ensure your website is fast and easy to use.
A slow website could scare away visitors. It could impact your search ranking as well. Check Google’s PageSpeed Insights to determine what’s causing your site to slow down.
Make sure you’re mobile-optimized, too. You’ll need a mobile-optimized website for search engine optimization and digital advertising.
Consider using heatmaps to better place your lead forms and call-to-action (CTA) buttons as well. Otherwise, consider adding a chat function. Creating different ways for people to convert can help you generate more leads!
4. Create Engaging Content
What valuable information can your solar panel installers share with customers? What unique experience and expertise can you offer? Your content marketing strategy can help you reel in new leads.
First, make sure to create a lead magnet on your website. For example, you can offer an eBook in exchange for the consumer’s email. Then, you can start gathering leads and grow your email list.
Start creating different forms of content on your website, including:
- Blog posts and articles
- Videos (company culture, how-tos, vlogs, testimonials, etc.)
Find new ways to keep people informed on your website.
Then, end each post with a strong CTA. Encourage people to contact you for more information about solar panel installation.
5. Optimize for Search
Search engine optimization (SEO) can boost your website’s ranking on Google. The higher you rank, the more likely people will see you online. The next time someone searches for “solar panel installation near me,” your website could appear.
You can optimize your fresh content for SEO by using targeted keywords. Make sure to gather keyword research before you get started. Then, make sure the post’s target keyword appears in the:
- Page title
- Meta description
- Image alt text
- Opening and closing paragraphs
- Body copy
- An H1
You can also use local SEO to reach nearby customers.
Leads from SEO have a 14.6% close rate. Meanwhile, nearly 80% of people who search on their smartphones visit a business within a day. Nearly 30% of these searches lead to a purchase, too.
When SEO, you can attract fresh leads and improve your ROI.
6. Send Out Emails
Once you start developing your email list, start sending engaging emails to your subscribers. Let people know about any deals you’re offering. Keep them up-to-date about changes in the industry, too.
Make sure to close your emails with a strong CTA. Encourage people to contact you regarding solar panel installation. That way, you can boost engagement and start nurturing your leads.
7. Ask for Reviews and Referrals
Customers might struggle to choose you as their solar panel installers if people don’t already trust your business. In fact, about 95% of customers read reviews before making purchases. Another 93% read reviews to determine a local business’s quality.
Customers even spend 31% more when a business has positive reviews.
Start asking your happy customers to post their reviews on your Google My Business (GMB) listing. Happy reviews can benefit your SEO strategy as well. You can reach more customers and improve your brand’s reputation.
Consider creating a referral program, too. Reward your customers for spreading the word about your business. With their help, you can draw new customers in through word-of-mouth.
8. Create PPC Ads
Pay-per-click (PPC) advertising allows businesses to create digital ads on search engines and social media platforms. Your ads can appear on Google, Bing, LinkedIn, Facebook, or Instagram. Eye-catching, engaging ads can help you build brand awareness.
They can also set you apart from competitors in the industry.
Use your PPC ads to help people learn more about your solar panel installation services. With Google, you can show off your features and pricing. You can also link consumers to specific pages on your website.
When they reach your landing pages, show off your unique value. Then, use a strong CTA to encourage conversions. You can prompt consumers to call you or fill out a form.
Create remarketing ads, too. Remarketing ads appear in front of people who previously visited your website. With remarketing, you can create top-of-mind.
9. Stay Social
Social media marketing can help you connect with your target audience.
What questions are they asking regarding solar panel installers? Use those questions to inform your content marketing strategy. Then, share your fresh content on social media.
As people comment on your posts, make sure to comment back. Use social listening tools to keep track of customer engagement. That way, you can learn which posts are generating results.
Don’t forget to keep up with the trends. Following trends can help you appear relevant in front of your customers.
Create a branded hashtag for your business, too!
10. Start Automating
Automation can help you save valuable time with these lead generation strategies. You can keep marketing and focus on your solar panel installation business.
For example, you can create an automated chatbot that will answer consumer questions on your website. Consider using email drip campaigns and triggers, too. You can even automate portions of your PPC ad campaigns.
Machine learning and automation will help you boost your productivity.
Here Comes the Sun: 10 Lead Generation Strategies for Solar Panel Installers
Don’t let your solar panel installation business fall behind this year. Instead, use these 10 lead generation strategies for solar panel installers. With these tips, you can boost brand awareness and draw in new customers.
Help your business stand apart with these 10 strategies today!
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