Arizona Specific Web Marketing Strategies: Get the most out of your budget
With a booming population and a thriving economy, Arizona is a hub for entrepreneurship. With so many people in such a large geographic area, it’s challenging to reach your target audience with traditional marketing methods. If you’re looking for ways to get the most out of your budget for web marketing, look no further!
It’s time to explore the benefits of search engine optimization, local SEO and paid search advertising. Let us know what you’ve had success with by commenting below or sending us a message on our contact page!
What is Search Engine Optimization?
Search engine optimization (SEO) is a process by which a website works towards ranking higher in a search results page. SEO relies on keywords, content production, social signals, online reviews and technical setup for optimal results.
There are many ways to optimize a website. To start, try making use of a search engine’s built-in site crawling protocol. Google and Bing both offer a “robots.txt” file that allows a webmaster to control the crawler behavior on their website, including which pages are eligible for indexing and how regularly a page will be crawled (Google only).
Another way to optimize your content is by using keywords in your metadata. Metadata information includes title tags, meta descriptions, headings, captions etc. These pieces of data can help you rank higher with the right words. Be careful no to overstuff your content with irrelevant phrases. Learn more about keyword stuffing tactics below!
What Does Keyword Stuffing Look Like?
Keyword stuffing occurs when a person or a company abuses the use of keywords for their own gain. It’s easy to spot keyword stuffing. In most cases you’ll find excessive repetition and unrelated words to a post or article.
For example, if you search “keyword stuffing in this blog” on Google’s Blogger platform, it will return a list of posts that are keyword stuffed; some have over 60% junk words! The following examples show how people try to stuff relevant keywords into their content:
– “We love Arizona web marketing and Arizona digital marketing, and have been practicing Arizona web marketing for hundreds of years!”
Yeah… not good.
“The Best Arizona SEO Company” is now one of the most common phrases used to describe companies who provide various Internet Marketing Services. This phrase has become so popular that some businesses have used it as their name! We’re not saying this won’t work for you, but we recommend avoiding any forms of keyword stuffing.
SEO is time consuming, specifically if done well, if you’re not planning to hire an expert. Consider applying for a free digital marketing strategy. We’ll show how local SEO works and why it’s a game changer for small businesses.
How to Find The Right Keywords For Your Arizona Business
One way to find a few keywords is by using a free keyword tool like Google’s Keyword Planner Tool. This will allow you to search for phrases your potential customers search for and give the competition ranking difficulty of a term.
Another method is through Google Analytics; analyzing where people are coming from, what they’re doing on a site or how much time they spend can provide insight into what words an audience may use when looking for a business in Arizona.
If you have questions about SEO, contact us! You can get in touch with our team through email or phone: info@glaciercode.com or (928) 978-3601 – we’ll gladly answer all your SEO related questions!
What is Local SEO?
Local SEO is a process that helps a business rank higher in a search engine for a product, service or location specific term. It’s like searching “Arizona web marketing” and looking at the results for just your state instead of across all 50 states!
It may seem counter-intuitive to solely focus on one area but there are many benefits to promoting locally: less competition (fewer companies vying for rankings), more targeted audience (it’s easier to reach people who live close by) and increased conversion rates since locals have better access to a company with their handsets compared to those living outside Arizona.
The key strategy here is geo targeting – clustering keywords around an area so local searchers will find you first.
For a small business looking to rank in a local search engine, what is the most important keyword? The name of your own company. It’s an easy and quick way for a customer to find you first!
How to Get Started in Local SEO
It’s simple, start by choosing a city or zip code and then work outward.
For example, if you’re in Phoenix, AZ: “Phoenix Web Design” is a great way for a customer in the area looking for web design to find you on Google. Make sure that your listing includes a link back to your site; this will help show customers how they can get from Point A (search engine results) to Point B – your company!
Now, it’s time to build content around your target keyword, optimizing your metadata for the phrase and then updating your Google My Business profile.
Is It Worth Hiring An SEO Expert?
It is worth hiring an expert. The internet has changed drastically over the past few years with even more changes expected soon- meaning there are new ways of ranking higher online every day!
An SEO expert will have a complete understanding of how search engines work and the most effective ways to rank a business higher in a search engine. Not only that, but an experienced agency will offer more than just web marketing services – they’ll also help with your content writing strategy or analytics across different platforms!
How Much Does it Cost?
Hire a company that can provide a package deal for Arizona based businesses. This will allow you to start SEO, social media promotion, website design and other services at one lower price.
What is Paid Search Advertising?
Paid search is a type of advertising that appears alongside a list of organic results. It can be a cost-effective way to reach a specific audience and rank higher in a local search engine for a product, service or location keyword.
Like social media ads which target an audience based on demographics (age range, sex or interests), paid search marketing also targets customers by day-parting. Meaning users have control over the hours your ads can run!
For example: what if your business has a store open from 11am- 12pm? In that case, then your ads should show up when people are searching between those two times only. Prospects now know where you’re on Google Maps and if you are open. Prominent search examples include “restaurants in Arizona” or “pharmacy near me”.
How to Get Started With PPC
We recommend Google Ads. Start by choosing a keyword and then a day-parting for when the ad will show up. As well, choose a location, demographics or even a device you want to target. You can also integrate your Google My Business account with your Google Ads account in order to see where users are when they clicked your ad.
To give an example, if you’re a coffee company in Arizona only open during the morning hours: “Arizona Breakfast Spots” will target those customers who are looking for breakfast near them!
Next, choose a bid amount (how much you’ll pay per click) and budget (how many people can see your ads each month). Set a target cost-per-conversion or conversion rate that’s acceptable to you – this should be based on how valuable what it is they do next after clicking through your campaign.
As time passes, track a few different ads and stop the ones that are performing poorly. This will give you a better understanding of which keywords work best for your niche!
In Conclusion
Reach customers in a specific city with a well-optimized site and a Google My Business account. Fill your website content with keywords that apply to your industry, use the right metadata for those phrases and then track success using analytics tools!
Paid search advertising is a cost effective way to reach a targeted audience – find out how by reading our article below. Investing in an SEO expert will ensure your business has a chance at ranking higher online than ever before. It’s worth the expense so you can get more clients from potential new customers searching on google or other platforms!
If you’re looking for a complete digital marketing service, we offer free strategies to those who qualify. Apply today!
Arizona Attorney Marketing Strategies
In Arizona, attorney marketing presents a unique array of challenges. Attorneys face an oversaturated market and aggressive advertising strategies dominating radio waves, television ads and social media profiles.
While lead generation for attorneys has become more complex, there are a collection of digital marketing methods that allow attorneys to concentrate on a target audience. Thus, allowing them to optimize their marketing cost and increase their overall quality of leads.
In this article, we’ll discuss three different marketing approaches that attorneys in Arizona can exploit to get out ahead of the competition. Let’s explore the many benefits of audio ads, GEO fencing and YouTube advertising.
Programmatic Audio Ads
What Are Audio Ads?
Audio ads are automated advertising that is embedded into audio content such as podcasts, digital radio, and streaming music.
For example, you might hear an attorney’s advertisement in the midst of a podcast or while tuning in to your favorite streaming music. This is known as programmatic audio advertising.
Audio ads are distributed via a software platform and transmission is automated, which means you can run your ads across many players and channels without having to make adjustments more than once.
Why Use Audio Ads?
Did you know that more than a third of prospective clients start their search for an attorney online? For attorneys, there are a few digital advertising channels that offer a return on investment (ROI). Programmatic audio ads produce another avenue to engage your ideal clients and reach them where they are already consuming content. Even better, audio ads can be hyper targeted by location, device, time of day and more.
Advertising on audio is a channel that can compliment your other digital marketing strategies, which means you can increase the effectiveness of your overall marketing budget. Plus, if done accurately, you’ll be able to get past spam filters that negatively impact performance on social media and email.
While traditional radio advertising can be fairly expensive, programmatic audio allows attorneys to target local consumers through their computers. Audio ads play over platforms like Spotify, generally keeping the users’ attention throughout the entire ad. This allows attorneys to adequately target local consumers and pitch all their value propositions over one ad.
If you have a buyer persona that you want to engage with more, consider your elevator pitch to that prospect. How would you voice your brand to them? In all likelihood, our targeting capabilities can get in front of that same demographic with that ideal message.
While this strategy is generally underutilized, it is remarkably effective at engaging attorney leads. When compared to conventional radio broadcasts and multi media campaigns, digital audio ads outperform other forms of advertising such as direct mailers, television adds or even billboard advertising.
Why Are Audio Ads Effective?
When compared to alternative forms of advertising, audio ads can provide a significant ROI. Why? Because they are distributed via automation and can be targeted closely to the ideal prospects.
On top of targeting your ideal clients with precision, audio also provides some benefits that traditional marketing cannot. For example, audio ads can be placed locally without having to worry about the prospect being at work or sleeping.
As stated before, these ads get around spam filters by playing over streaming media or digital radio which minimizes ad blocking software and allows you to maximize your budget. With a strong ROI, minimal cost of entry and low-risk factor, many attorneys see very substantial results from audio ads.
How Do I Get Started With Audio Ads?
While the advertising world continues to evolve, it’s important that attorneys adapt their approach to marketing and stay ahead of the curve. Many attorneys struggle with getting a grasp on new technologies and how they can be used as a marketing tool.
An excellent way to start is by investing in an online program that can help attorneys become better educated about modern technologies and how they might be used as a marketing channel.
Look for firms that offer comprehensive plans where you can access all of your leads on one platform, manage your billing cycles, and find out about current technologies. This type of plan can offer you a comprehensive suite of services that can make running your firm much more profitable and effective.
For those who don’t want to make a considerable investment, we offer free strategies where attorneys learn about the opportunities applicable to them within the digital space. We take each prospect through a step-by-step process that teaches them about the digital advertising industry and how they can leverage it as a marketing tool for their firm.
GEO Fencing With Targeted Ads
What is GEO Fencing?
GEO fencing refers to taking an exact radius around a specific location and placing ads within that radius. For example, with advanced digital marketing tools, attorneys can run ads in major cities, zip codes or even precise building locations.
Why Use GEO Fencing?
GEO fencing allows attorneys to employ an active marketing strategy through highly customized online ads. These custom online ads are remarkably effective for different law firms. Using GEO fencing and targeted advertising, attorneys can increase the quality of their leads from the search engines above 90%.
This is a more efficient process that allows you to focus in on your ideal prospects and shows the consumer exactly what they are looking for. For example, a real estate attorney might consider GEO fencing local Realtor offices and serving video ads that precisely target their needs. This focused approach assures only those who would work with the attorney are actually being engaged.
Why Is GEO Fencing Effective?
When compared to traditional forms of digital ad marketing, GEO fencing is one of the most powerful strategies around. It allows attorneys to pinpoint their audience and gives them a very specific measurement on the ROI for each campaign.
For law firms with only a few locations, some would argue this strategy is crucial, as they don’t have the resources for a broader approach.
How To Get Started GEO Fencing?
Attorney’s looking to implement GEO fencing into their marketing strategy can begin by signing up with an online platform that offers this service. There are many platforms that offer this service and attorneys should do their research in order to find one that fits their needs.
Another way to begin is by finding an online ad service that offers this feature, but will provide lawyers with targeted advertising on various platforms. This can give attorney’s the hands-on approach they need to manage their own GEO fencing campaigns and see results right away.
In today’s digital world it is crucial for Arizona attorneys to invest in marketing strategies they can customize and target their ideal prospects. By focusing on GEO fencing with customized online ads.
In Arizona, attorneys can get started with geo fencing and targeted ads by contacting us directly. We offer free consultations where attorneys learn about their options and see how they can incorporate these strategies to increase revenue and decrease the cost per acquisition for their firm.
YouTube Advertising For Attorneys
YouTube is one of the largest media engines for attorney’s and their clients. YouTube advertising gives law offices a platform to show off their legal expertise, educate consumers and share success stories with potential leads through a video format. With very low minimum spends on ads that can run up to sixty seconds, attorneys can reach thousands of local consumers with their message.
Video is difficult to make. With less competition, YouTube offers highly competitive cost per impressions that attorneys should take advantage of.
Attorneys can get started by deciding on a video marketing strategy to focus on, whether it be for branding or lead generation. From there, attorneys will need to determine their budget per month and what they will spend. Arizona attorneys should take advantage of YouTube advertising as it allows them to reach thousands of local Arizona consumers with little effort.
Attorneys who don’t have the resources to produce videos for YouTube may want to consider a service that allows them to scale up their marketing efforts tremendously. With a platform like ours, Arizona attorneys can engage in video advertising immediately by having us produce and post the videos for them.
Want To Learn More About Arizona Attorney Marketing Programs?
Arizona attorneys can learn more about GEO fencing, audio ads and YouTube advertising by contacting us directly. Free marketing consultations are available and there is no obligation to sign up. Call (928) 978-3601 or email us at info@glaciercode.com.