SEO for a new website is necessary for readers to discover it.
And how exactly do new content marketers do that?
Well, it helps to know a little about how SEO works first.
SEO (search engine optimization) is the art of increasing a website’s search engine ranking.
How will the website be found? How will folks discover it on social media? SEO accomplishes these common dilemmas in online marketing.
Unfortunately, SEO for a new website is often misunderstood.
Many new website owners will stuff keywords all over the place. It’s in their website title, H1 tags, blog posts, out-bound links, etc. Search engines could suspect spam and web traffic will suffer.
Others will beg larger websites for back links to their site…but the linking site has poor-quality content. If external and internal links on a site are filled with links to low reputable sites, SEO for a new website will fail.
Luckily, there are ways to ensure SEO for a new website will generate organic growth from search engines.
Create Content With The Right Keywords
It’s easy to get caught up in keyword competition.
But it should go without saying that using keywords that are appropriate for the content on a website is SEO for a new website 101.
If the site is about gambling but uses keywords targeting video games but the content does not reflect both topics, how confused will search engines be?
Very! And the website’s search ranking will suffer as well.
Create Scannable Content
Remember those long, dry blocks of content in history books in high school?
Yeah…don’t do that with website content.
Most online readers are trying to extract information quickly. So, creating scannable content will help SEO for a new website tremendously.
And there are several easy to accomplish this:
Use short sentences.
Readers scan content just like a search engine, so short phases are optimal for using SEO for a new website.
Use short paragraphs.
There will be times when a content marketer provides more details in content. It’s good practice to keep paragraphs to 3 -4 sentences so readers can read them quickly.
Use bulleted or numbered lists.
Lists are quick reads and make for excellent placement for anchor texts and targeted keywords.
Infographics are a great way to convey information to a reader in an attractive way while incorporating keyword tags in pictures and graphics metadata for SEO for a new website.
Use Bold, Italicize, and White Space.
Who would have known that CTRL+B could make a difference in making content scannable! Bolding, italicizing, and white space helps call out important information that content marketers want readers to capture.
Link To Relevant Sites With The Right Keywords
Until a website gets a little more search engine clout, there will always be a website with a greater reputation.
But don’t be so quick to look at competitors as enemies.
Linking to other optimized content helps search engines determine how relevant websites are. Thus, increasing the linking website’s search ranking.
Get Links From Relevant Sites With The Right Keywords
SEO for a new website works in reverse when a content marketer is so fortunate to receive a back link from more reputable sources.
And for the same reason listed above: it helps Google and Bing push a website’s search rank to the top.
Pay Attention to Web Analytics
A website’s analytics will help determine invaluable data to drive web traffic.
When using SEO for a new website, web analytics can show metrics like:
Which keywords are generating the most search engine traffic
Which webpages get the most traffic
Where back links are coming from
How many likes/shares a website’s posts received
How a website compares to competitors
Use Long-Tail Keywords
Most content marketers go for top performing keywords when using SEO for a new website.
But optimizing unique long-tail keywords helps search engines determine if a website is relevant for that specific search term far quicker than short-tail keywords.
It’s smart SEO for a new website trying to build a reputation.
Stop Neglecting Metadata
Search engines scan all content.
This includes a webpage’s metadata.
Content, headlines, pictures, videos. They all can hold metadata and a smart content marketer will ensure specific keyword tags are embedded here.
Follow The Right Social Media Influencers
Take note of the topics being discussed by influencers. Do they use long-form blog posts? What do their landing pages look like? What products do they sell?
A new website can easily build a mighty content strategy just following what top influencers do.
Use those keywords in tweets, Facebook ads and posts, guest blogs routinely and search engines will take notice.
Is The Site Responsive?
Statistics say people get 70-80% of their information from cell phones.
When they visit a new website, content should load easily, pages should load quickly, videos should play with one click, and information should not be cut off because of the smaller screen ratio.
SEO for a new website should include a responsive theme.
Don’t Forget to Spell Check Content!
Misuse of language semantics, misspelled words, keyword stuffing, and just bad content formatting is a fast way for search engines to determine if a website is spam.
Always spell and grammar check content when using SEO for a new website trying to build a reputation with Google.
SEO for a new website takes work. A new site will not rank high on any search engine overnight.
Fortunately, it’s simple to make SEO work for any website, new or old.
Taking advantage of these tips on a routine basis will eventually make Google and Bing thank a new website with an increase in search ranking in no time.