With a booming population and a thriving economy, Arizona is a hub for entrepreneurship. With so many people in such a large geographic area, it’s challenging to reach your target audience with traditional marketing methods. If you’re looking for ways to get the most out of your budget for web marketing, look no further!
It’s time to explore the benefits of search engine optimization, local SEO and paid search advertising. Let us know what you’ve had success with by commenting below or sending us a message on our contact page!
What is Search Engine Optimization?
Search engine optimization (SEO) is a process by which a website works towards ranking higher in a search results page. SEO relies on keywords, content production, social signals, online reviews and technical setup for optimal results.
There are many ways to optimize a website. To start, try making use of a search engine’s built-in site crawling protocol. Google and Bing both offer a “robots.txt” file that allows a webmaster to control the crawler behavior on their website, including which pages are eligible for indexing and how regularly a page will be crawled (Google only).
Another way to optimize your content is by using keywords in your metadata. Metadata information includes title tags, meta descriptions, headings, captions etc. These pieces of data can help you rank higher with the right words. Be careful no to overstuff your content with irrelevant phrases. Learn more about keyword stuffing tactics below!
What Does Keyword Stuffing Look Like?
Keyword stuffing occurs when a person or a company abuses the use of keywords for their own gain. It’s easy to spot keyword stuffing. In most cases you’ll find excessive repetition and unrelated words to a post or article.
For example, if you search “keyword stuffing in this blog” on Google’s Blogger platform, it will return a list of posts that are keyword stuffed; some have over 60% junk words! The following examples show how people try to stuff relevant keywords into their content:
– “We love Arizona web marketing and Arizona digital marketing, and have been practicing Arizona web marketing for hundreds of years!”
Yeah… not good.
“The Best Arizona SEO Company” is now one of the most common phrases used to describe companies who provide various Internet Marketing Services. This phrase has become so popular that some businesses have used it as their name! We’re not saying this won’t work for you, but we recommend avoiding any forms of keyword stuffing.
SEO is time consuming, specifically if done well, if you’re not planning to hire an expert. Consider applying for a free digital marketing strategy. We’ll show how local SEO works and why it’s a game changer for small businesses.
How to Find The Right Keywords For Your Arizona Business
One way to find a few keywords is by using a free keyword tool like Google’s Keyword Planner Tool. This will allow you to search for phrases your potential customers search for and give the competition ranking difficulty of a term.
Another method is through Google Analytics; analyzing where people are coming from, what they’re doing on a site or how much time they spend can provide insight into what words an audience may use when looking for a business in Arizona.
If you have questions about SEO, contact us! You can get in touch with our team through email or phone: firstname.lastname@example.org or (928) 978-3601 – we’ll gladly answer all your SEO related questions!
What is Local SEO?
Local SEO is a process that helps a business rank higher in a search engine for a product, service or location specific term. It’s like searching “Arizona web marketing” and looking at the results for just your state instead of across all 50 states!
It may seem counter-intuitive to solely focus on one area but there are many benefits to promoting locally: less competition (fewer companies vying for rankings), more targeted audience (it’s easier to reach people who live close by) and increased conversion rates since locals have better access to a company with their handsets compared to those living outside Arizona.
The key strategy here is geo targeting – clustering keywords around an area so local searchers will find you first.
For a small business looking to rank in a local search engine, what is the most important keyword? The name of your own company. It’s an easy and quick way for a customer to find you first!
How to Get Started in Local SEO
It’s simple, start by choosing a city or zip code and then work outward.
For example, if you’re in Phoenix, AZ: “Phoenix Web Design” is a great way for a customer in the area looking for web design to find you on Google. Make sure that your listing includes a link back to your site; this will help show customers how they can get from Point A (search engine results) to Point B – your company!
Now, it’s time to build content around your target keyword, optimizing your metadata for the phrase and then updating your Google My Business profile.
Is It Worth Hiring An SEO Expert?
It is worth hiring an expert. The internet has changed drastically over the past few years with even more changes expected soon- meaning there are new ways of ranking higher online every day!
An SEO expert will have a complete understanding of how search engines work and the most effective ways to rank a business higher in a search engine. Not only that, but an experienced agency will offer more than just web marketing services – they’ll also help with your content writing strategy or analytics across different platforms!
How Much Does it Cost?
Hire a company that can provide a package deal for Arizona based businesses. This will allow you to start SEO, social media promotion, website design and other services at one lower price.
What is Paid Search Advertising?
Paid search is a type of advertising that appears alongside a list of organic results. It can be a cost-effective way to reach a specific audience and rank higher in a local search engine for a product, service or location keyword.
Like social media ads which target an audience based on demographics (age range, sex or interests), paid search marketing also targets customers by day-parting. Meaning users have control over the hours your ads can run!
For example: what if your business has a store open from 11am- 12pm? In that case, then your ads should show up when people are searching between those two times only. Prospects now know where you’re on Google Maps and if you are open. Prominent search examples include “restaurants in Arizona” or “pharmacy near me”.
How to Get Started With PPC
We recommend Google Ads. Start by choosing a keyword and then a day-parting for when the ad will show up. As well, choose a location, demographics or even a device you want to target. You can also integrate your Google My Business account with your Google Ads account in order to see where users are when they clicked your ad.
To give an example, if you’re a coffee company in Arizona only open during the morning hours: “Arizona Breakfast Spots” will target those customers who are looking for breakfast near them!
Next, choose a bid amount (how much you’ll pay per click) and budget (how many people can see your ads each month). Set a target cost-per-conversion or conversion rate that’s acceptable to you – this should be based on how valuable what it is they do next after clicking through your campaign.
As time passes, track a few different ads and stop the ones that are performing poorly. This will give you a better understanding of which keywords work best for your niche!
Reach customers in a specific city with a well-optimized site and a Google My Business account. Fill your website content with keywords that apply to your industry, use the right metadata for those phrases and then track success using analytics tools!
Paid search advertising is a cost effective way to reach a targeted audience – find out how by reading our article below. Investing in an SEO expert will ensure your business has a chance at ranking higher online than ever before. It’s worth the expense so you can get more clients from potential new customers searching on google or other platforms!
If you’re looking for a complete digital marketing service, we offer free strategies to those who qualify. Apply today!
Digital marketing is for every profession, even contractors. If you’re reading this, and you already know you’re behind, then hurry. The digital marketing bug got a hold of the contracting industry in a big way. Today, most search results are dominated by companies like Home Advisor, Angie’s List, Home Depot, Thumbtack, Buildzoom… Should I continue?
The good news for you is that the digital marketing industry is also dominated by quality, not quantity. Meaning large companies can’t just run over the little guys with bigger budgets. The bottom line is that vendors within every digital channel have more incentive to get paid less and provide a better experience, rather than get paid more and provide users a bad experience.
Why? Because with billions of searches happening everyday, providing a better experience to our prospects assures repeat business. You know what they say, a fast nickel beats a slow dime. So there’s still time for you to build a solid digital foundation. The questions is, where do you start?
In this post, we’ll cover the right digital marketing strategy for contractors. Whether you’re a small family owned shop, or bordering on enterprise, these basic fundamentals are essential to taking the next step.
#1. Technical SEO
Assuming you have a professionally designed website, it’s important that Google knows how to use it. Picture your website as a book. If a user can read through it with ease, then you really have nothing to worry about. On the other hand, if your website is riddled with grammatical mistakes, there are blank pages serving no purpose, the index incorrectly identifies each chapter and the summary completely misidentifies the entire book, then Google will refrain from using it. As you can imagine, even one of these things being wrong is a major red flag for a book, as well as your website.
#2. Content Marketing
You want clients to identify your brand as a resource. Simply put, if your developing and promoting quality content on your website, then you’re good to go. That content is not only available for them to read, educate themselves and address their outstanding concerns, but it’s also there for Google to crawl and index.
Content marketing is an art and a science. Finding the right balance of trending inquiries and creative execution is the key to crafting usable, relevant content. If you’re not sure where to find that data, or how to produce that content, give us a call. We’ll hook you up with a free keyword map of relevant topics, based of market research, to start your content development.
#3. Paid Media for Contractors
Content marketing and search engine optimization take time. You’ll be waiting at least 3-6 months before real traffic comes knocking at your door. Expedite your content awareness with Paid Media, it’s well worth it.
Even if you’ve already accumulated a good amount of organic traffic, the bottom line is you have to pay to play in today’s digital marketing world. Facebook, Google, Amazon and the other tech giants around the globe are in a major cyber war right now. A war for your advertising dollars.
This war, like any competition, has forced all participants to be better. Better at advertising, algorithms, ad spend, targeting, etc… you get the point. They’re trying hard to win you over with results. Take advantage of the digital marketing war by advertising on some of the most efficient Paid Media channels.
We’re digital marketers at Glacier Code. But… if we were contractors… We would recommend diving into the sophisticated algorithm of Facebook, where you can segment by GEO, device, gender, interest and job titles. In other words, you can put an advertisement right in front of a homeowner, in Tennessee, who is a doctor and is interested in home renovations. How bout’ them apples![et_bloom_inline optin_id=optin_2]