Tried by many, mastered by few, Pay Per Click is one of the fastest and most sustainable routes to success for any business. No matter the industry, Pay Per Click can be a strong source of leads for three reasons. If you’re still debating PPC as an option for your business, we hope this post sways you in the right direct.
Intent based paid search
Pay Per Click advertising offers an advantage most forms of digital marketing do not, control over your impressions. With correctly structured PPC accounts, businesses can dictate which search queries their ad appears for, filtering out non relevant searches that organic search may not be able to do.
Not only can Pay Per Click advertising filter out non-relevant searches, but also allows you to bid higher on bottom of the funnel intent. With PPC, you can bid more aggressively on decision based searches.
Protecting your brand with PPC
It’s a dog eat dog world and your competitors are trying to steal your doggy biscuits. If you’ve worked hard to create brand awareness, than you’ve created branded searches for your business. The fact is, if you’re not protecting those searches by bidding on them, then your competitor is. Which means, your competitors are profiting off of your hard work.
PPC is the name of the game
It’s no secret, businesses are spending a majority of their annual marketing budgets on digital marketing. The PPC industry is a major source of revenue for giants such as Facebook and Google. Because of the competitiveness between channels, more and more real estate is being given to paid ads. Organic listensings will always be relevant, but Google will continue giving priority to those who pay to play.
Here’s a great visual by our friends at Social Media Today on the industries spending the most on Paid Media in 2017. Infographic courtesy of Social Media Today.
If you’re shopping for PPC, or just looking to learn a thing or two, you probably realized everyone and their mother offers a free PPC audit. Why? It’s the best way to offer a high quality, free value that starts a good conversation. We believe in free PPC audits and you should too, especially if you’re in need of some Paid Media assistance.
Yet, not all PPC audits are created equal. We used to do something similar to most other digital marketing agencies. Unfortunately, a slideshow with high level insights doesn’t do anyone any favors. To pull true value out of your PPC account, you have to know how to dive deep into Google Ads and create targeting based off of user behavior.
Face to Face PPC Audits
With the over saturated PPC market, we’ve shifted our approach and are focusing solely on educating our prospective clients.
Contact us today for your in person PPC Audit. We’ll walk through your account with you so that you can see the same opportunities we see.
What you’ll get:
- A true understanding of your campaign structure and opportunities.
- A look at wasted spend we can fix immediately.
- Keyword best practices and bidding strategies.
What you will not get:
- Any dumb slides or one sheets you’ll store away for… um… never!
- A hard sales pitch! We are also interviewing you to see if we’re a good match. We don’t take every client.
- A one size fits all approach. We’ll see if your targeting and strategy are correct for your industry.
If you’re new to digital marketing, or struggling to get results, then it’s time to learn more about the innovative Paid Media targeting strategies available to businesses. Paid Media, pay per click search, paid social media and programmatic display offer sophisticated algorithms businesses can utilize to build sustainable lead funnels.
Yet, with the vast amount of information on Paid Media, business owners are turning away from these strategies after being discouraged from their unsuccessful DIY efforts. The reason why Paid Media is not working out for the DIY business owner is because most are incapable of utilizing the proper tools to find their audience online.
In this post, we’ll take a look at one of our favorite Paid Media tools, Facebook.
The Facebook scandal was no fluke. No other platform knows your audience like Facebook does, because few other platforms have collected as much data as they have. To make up for their negligence, Facebook has made significant efforts to scale back on what marketers can target and they’ve become more transparent into why ads are served to which users.
Despite these changes, Facebook has still proven to be an effective tool for savvy marketers. With the right strategy, you can retarget website visitors, generate leads, promote events and create brand awareness. Most importantly, you can display relevant ads based off of your target prospects demographic data. For example, you can narrow the impressions bought by geography, age, gender, parental status, interest and even job title.
Here’s a long list of Facebook’s Ad Targeting options from our friends at Wordstream. Of course, you can find their website and the post to this infographic here: