Tried by many, mastered by few, Pay Per Click is one of the fastest and most sustainable routes to success for any business. No matter the industry, Pay Per Click can be a strong source of leads for three reasons. If you’re still debating PPC as an option for your business, we hope this post sways you in the right direct.
Intent based paid search
Pay Per Click advertising offers an advantage most forms of digital marketing do not, control over your impressions. With correctly structured PPC accounts, businesses can dictate which search queries their ad appears for, filtering out non relevant searches that organic search may not be able to do.
Not only can Pay Per Click advertising filter out non-relevant searches, but also allows you to bid higher on bottom of the funnel intent. With PPC, you can bid more aggressively on decision based searches.
Protecting your brand with PPC
It’s a dog eat dog world and your competitors are trying to steal your doggy biscuits. If you’ve worked hard to create brand awareness, than you’ve created branded searches for your business. The fact is, if you’re not protecting those searches by bidding on them, then your competitor is. Which means, your competitors are profiting off of your hard work.
PPC is the name of the game
It’s no secret, businesses are spending a majority of their annual marketing budgets on digital marketing. The PPC industry is a major source of revenue for giants such as Facebook and Google. Because of the competitiveness between channels, more and more real estate is being given to paid ads. Organic listensings will always be relevant, but Google will continue giving priority to those who pay to play.
Here’s a great visual by our friends at Social Media Today on the industries spending the most on Paid Media in 2017. Infographic courtesy of Social Media Today.
If you’re shopping for PPC, or just looking to learn a thing or two, you probably realized everyone and their mother offers a free PPC audit. Why? It’s the best way to offer a high quality, free value that starts a good conversation. We believe in free PPC audits and you should too, especially if you’re in need of some Paid Media assistance.
Yet, not all PPC audits are created equal. We used to do something similar to most other digital marketing agencies. Unfortunately, a slideshow with high level insights doesn’t do anyone any favors. To pull true value out of your PPC account, you have to know how to dive deep into Google Ads and create targeting based off of user behavior.
Face to Face PPC Audits
With the over saturated PPC market, we’ve shifted our approach and are focusing solely on educating our prospective clients.
Contact us today for your in person PPC Audit. We’ll walk through your account with you so that you can see the same opportunities we see.
What you’ll get:
- A true understanding of your campaign structure and opportunities.
- A look at wasted spend we can fix immediately.
- Keyword best practices and bidding strategies.
What you will not get:
- Any dumb slides or one sheets you’ll store away for… um… never!
- A hard sales pitch! We are also interviewing you to see if we’re a good match. We don’t take every client.
- A one size fits all approach. We’ll see if your targeting and strategy are correct for your industry.