In 2020, the U.S. solar industry grew 43%. That’s awesome, but that also means more competition for you.
Are you looking for ways to stand out from your competitors? Do you have a strong digital strategy?
Here are ten statistics that can dramatically improve digital marketing for solar companies. Read on to learn how to blow your competitors right out of the water.
1. Online Sales Model Revives Solar Industry
When the COVID-19 pandemic hit, many industries, including solar, took a big hit. Without the in-person aspect of selling and installing solar, many solar companies suffered losses in sales.
However, the solar industry quickly learned to adapt to an online sales model and built an online presence. This allowed solar panel companies to stay connected with their customers and to continue business from afar.
In 2020, the U.S. solar industry installed a record of 19.2 gigawatts of capacity. This industry grew 43% from the previous year.
2. Video Backgrounds on Website Can Increase Conversion Rates by 138%
Having transitioned online, the solar industry knows that having a website is crucial to expanding business. But you can’t have just any old website. There’s an art to website design.
One of the key features of a website is the home page or landing page. Adding a video background to the hero section of the landing page can increase conversion rates by 138%.
For solar companies, this is gold. This is your chance to show off solar technology in video format. But be sure that the footage does not make a user feel dizzy from staring.
3. 74% Of Users Appreciate Mobile-Optimized Websites
The age of receiving information at your desk is fading into the background.
Nowadays, people want access to information anywhere and everywhere they go. In fact, 74% of users will return to a website if the site is mobile-optimized.
This means that you must optimize your solar company website with a responsive design. In simple terms, your website visitors should be able to access your site from any device.
Be careful though and choose your hosting wisely. Responsive design takes longer to load, but good hosting can solve that problem.
4. Poor Web Design Loses 38% of Site Traffic
Want to know the single thing that makes your visitors run and click out of your solar company’s site?
Having poor web design. This contributes to a loss of 38% of incoming traffic.
This is not discriminatory. Web design is just part of the overall user experience.
You don’t have to have the most beautiful website in the world. If your website is functional and follows these simple rules of web design, your visitors are more likely to stay.
5. Small Businesses That Blog Win
If you’re a renewable resource company with a blog, you’re already ahead of most of the local companies around you. Small businesses that blog see an increase in lead growth.
It’s not just that you’re on the internet. You have a steady supply of content coming from your site that provides value to your customers and keeps your site fresh. Search engines love that and will rank you first.
Blogging is especially important in the solar industry because your customers are doing in-depth research before they decide to purchase. You want to be the resource that provides them relevant answers to their questions.
6. Video Content Beats Written Content
Blogs are important, but the format of the content matters too. Research shows that 43% of people prefer video content over written content.
This should not be so surprising. The brain processes visual images at a speed 6,000x faster than text.
If you are looking to grow your green energy company, consider tapping into video marketing. Here are some tips we’ve collected to help your video marketing efforts soar through the roof.
7. Testimonials Increase Sales Page Conversion Rates by 34%
Social proof is essential to converting visitors to customers. Including testimonials can increase your sales conversion rates by 34%.
Wherever your happy customers have left a testimonial, collect them and publish them on your site. If you don’t have a record of testimonials, this is your sign to start building it.
Even if they’re not buying yet, this helps potential customers who visit your site to know that you are a trusted solar company. When they’re looking to buy, guess who they’ll think of for the job?
You, of course.
8. Spread the Word With Social Sharing Buttons
People share content all the time. In fact, it’s surprising how often some people share content without reading it first.
59% of people will share an article without having engaged with the content. Why do they do it then? Who knows.
Although this means some of your hard work may be overlooked, your blog content would benefit from you adding social sharing buttons. Take advantage of the information spreading pattern on social media.
This bolsters your online presence and drives traffic right back to your site.
9. Email Marketing Has a 4,400% ROI
Have you ever heard the phrase, “email is king”?
It is for one reason: it has the highest return on investments of any marketing campaign strategy. One dollar spent on email marketing results in at least $44 in sales. That’s a steal.
Use your new solar website to capture emails and bring customers into your orbit. Keep leads warm by consistently engaging with customers over email.
You can also use email to promote new blog content and drive customers back to your site.
10. Social Media Usage Averages 2.5 Hours Daily
If you’re not on social media, you’re missing out. A large majority of your customers are lurking on your website for your social media accounts. They spend 2.5 hours on social media daily.
They want to see more of your solar company before they decide who should install their solar panels. Make sure you’re there.
You can even use social media to promote your content and to drive traffic back to your site. However, your content should exist on your site first, social media second because you own your site. You don’t own your social media.
Use the Best Digital Marketing For Solar Companies
Digital marketing for solar companies can be tricky for an industry that has just transitioned online.
Whether you have an existing digital marketing strategy or you need to create a new one, we offer a digital strategy at no cost to you. We also offer a number of services including SEO, paid ad efforts, web development, and more, to help your solar company thrive.
Get in touch with us to get started today!
Are you struggling to generate leads for your solar panel installation company? You’re not the only one. In fact, about 65% of businesses are struggling to boost traffic and leads. Without a lead generation strategy, you could fall behind the competition.
Instead, consider using these 10 lead generation tips for solar panel installers. With these tips, you can boost your online visibility and generate high-quality leads. You can even improve your ROI in the process.
Ready to give your business the boost it needs? Get started with these 10 easy tips today.
1. Establish Your Brand
It takes between five to seven impressions before you start building brand awareness. Consistency and repetition are key. Otherwise, consumers might struggle to recognize your solar panel installation company on site.
It only takes 10 seconds for people to form an impression about your brand. You need to make those 10 seconds count. How do you want to perceive your business?
Before you use these lead generation tips, it’s important to consider your company’s brand. How do you set yourself apart from competitors? What unique value can you offer customers?
Your unique brand value will give people a reason to choose your business. You can highlight your value as you develop your brand guidelines. Other important components of your brand include:
- Mission statement
- Color scheme
- Font styles
- Imagery styles
Try to prioritize customer service as you develop your brand, too. About 73% of consumers love a brand because of great customer service. Great service leaves a strong, positive impression. Then, customers will come back for more. Over time, brand trust can turn into brand loyalty. Loyalty is worth 10 times as much as a single purchase. In fact, a 2% increase in retention can lower costs by as much as 10%, too.
Consumers will start advocating your business, helping you reach new customers. Meanwhile, lowering costs can help your ROI grow.
It’s important to keep your branding consistent across all marketing channels as well. Otherwise, you could confuse customers. If they see a different brand between your website and social media, they’ll think you’re a different business.
Consistent branding increases revenues by up to 23%. By maintaining brand consistency, brand recognition can grow.
2. Start Researching
In order to build a strong lead generation strategy, it helps to learn more about your customers. Otherwise, you’ll fail to create messaging that draws them in. You might waste valuable time dealing with low-quality leads.
Instead, gather psychographic and demographic research. Learn more about the customers’:
- Pain points
- Buying behaviors
- Search behaviors
- Marital status
- Household income
Are you targeting a broad audience? Segment your customers into smaller groups, or personas. Then, use these lead generation tips with each segment in mind.
Learning more about your solar panel installation customers can help you attract relevant consumers. You can personalize your content to connect with your target audience.
You’ll need keyword research before developing your lead generation strategy, too. What keywords do your customers use to find your business? For example, they might type “solar panel installation near me” or “how to install solar panels.”
Understanding their search behaviors will help you appear for those searches.
You can use tools like Keyword Planner, Ahrefs, SEMRush, and Answer the Public for keyword research.
3. Update Your Website
You can’t sit by the phone all day, every day. Your website can help you generate leads 24/7, even while you’re busy with customers. Optimizing your website for leads can help you save time and boost your ROI.
What do consumers see when they visit your website? Are your pages optimized to gather leads? If your website is difficult to use, they might leave.
When people leave without clicking around, your clickthrough rate and dwell times will drop. Meanwhile, your bounce rate will rise. A high bounce rate can have a negative impact on your search engine ranking.
The lower you rank, the less likely consumers will see your website. You could struggle to generate traffic and leads.
Instead, update your website with user experience (UX) design trends in mind. You can work with an experienced web design and development agency. They’ll ensure your website is fast and easy to use.
A slow website could scare away visitors. It could impact your search ranking as well. Check Google’s PageSpeed Insights to determine what’s causing your site to slow down.
Make sure you’re mobile-optimized, too. You’ll need a mobile-optimized website for search engine optimization and digital advertising.
Consider using heatmaps to better place your lead forms and call-to-action (CTA) buttons as well. Otherwise, consider adding a chat function. Creating different ways for people to convert can help you generate more leads!
4. Create Engaging Content
What valuable information can your solar panel installers share with customers? What unique experience and expertise can you offer? Your content marketing strategy can help you reel in new leads.
First, make sure to create a lead magnet on your website. For example, you can offer an eBook in exchange for the consumer’s email. Then, you can start gathering leads and grow your email list.
Start creating different forms of content on your website, including:
- Blog posts and articles
- Videos (company culture, how-tos, vlogs, testimonials, etc.)
Find new ways to keep people informed on your website.
Then, end each post with a strong CTA. Encourage people to contact you for more information about solar panel installation.
5. Optimize for Search
Search engine optimization (SEO) can boost your website’s ranking on Google. The higher you rank, the more likely people will see you online. The next time someone searches for “solar panel installation near me,” your website could appear.
You can optimize your fresh content for SEO by using targeted keywords. Make sure to gather keyword research before you get started. Then, make sure the post’s target keyword appears in the:
- Page title
- Meta description
- Image alt text
- Opening and closing paragraphs
- Body copy
- An H1
You can also use local SEO to reach nearby customers.
Leads from SEO have a 14.6% close rate. Meanwhile, nearly 80% of people who search on their smartphones visit a business within a day. Nearly 30% of these searches lead to a purchase, too.
When SEO, you can attract fresh leads and improve your ROI.
6. Send Out Emails
Once you start developing your email list, start sending engaging emails to your subscribers. Let people know about any deals you’re offering. Keep them up-to-date about changes in the industry, too.
Make sure to close your emails with a strong CTA. Encourage people to contact you regarding solar panel installation. That way, you can boost engagement and start nurturing your leads.
7. Ask for Reviews and Referrals
Customers might struggle to choose you as their solar panel installers if people don’t already trust your business. In fact, about 95% of customers read reviews before making purchases. Another 93% read reviews to determine a local business’s quality.
Customers even spend 31% more when a business has positive reviews.
Start asking your happy customers to post their reviews on your Google My Business (GMB) listing. Happy reviews can benefit your SEO strategy as well. You can reach more customers and improve your brand’s reputation.
Consider creating a referral program, too. Reward your customers for spreading the word about your business. With their help, you can draw new customers in through word-of-mouth.
8. Create PPC Ads
Pay-per-click (PPC) advertising allows businesses to create digital ads on search engines and social media platforms. Your ads can appear on Google, Bing, LinkedIn, Facebook, or Instagram. Eye-catching, engaging ads can help you build brand awareness.
They can also set you apart from competitors in the industry.
Use your PPC ads to help people learn more about your solar panel installation services. With Google, you can show off your features and pricing. You can also link consumers to specific pages on your website.
When they reach your landing pages, show off your unique value. Then, use a strong CTA to encourage conversions. You can prompt consumers to call you or fill out a form.
Create remarketing ads, too. Remarketing ads appear in front of people who previously visited your website. With remarketing, you can create top-of-mind.
9. Stay Social
Social media marketing can help you connect with your target audience.
What questions are they asking regarding solar panel installers? Use those questions to inform your content marketing strategy. Then, share your fresh content on social media.
As people comment on your posts, make sure to comment back. Use social listening tools to keep track of customer engagement. That way, you can learn which posts are generating results.
Don’t forget to keep up with the trends. Following trends can help you appear relevant in front of your customers.
Create a branded hashtag for your business, too!
10. Start Automating
Automation can help you save valuable time with these lead generation strategies. You can keep marketing and focus on your solar panel installation business.
For example, you can create an automated chatbot that will answer consumer questions on your website. Consider using email drip campaigns and triggers, too. You can even automate portions of your PPC ad campaigns.
Machine learning and automation will help you boost your productivity.
Here Comes the Sun: 10 Lead Generation Strategies for Solar Panel Installers
Don’t let your solar panel installation business fall behind this year. Instead, use these 10 lead generation strategies for solar panel installers. With these tips, you can boost brand awareness and draw in new customers.
Help your business stand apart with these 10 strategies today!
Want to improve your digital presence and generating leads? We can help.
Request a free digital marketing strategy to get started.