If you’re new to digital marketing, or struggling to get results, then it’s time to learn more about the innovative Paid Media targeting strategies available to businesses. Paid Media, pay per click search, paid social media and programmatic display offer sophisticated algorithms businesses can utilize to build sustainable lead funnels.
Yet, with the vast amount of information on Paid Media, business owners are turning away from these strategies after being discouraged from their unsuccessful DIY efforts. The reason why Paid Media is not working out for the DIY business owner is because most are incapable of utilizing the proper tools to find their audience online.
In this post, we’ll take a look at one of our favorite Paid Media tools, Facebook.
The Facebook scandal was no fluke. No other platform knows your audience like Facebook does, because few other platforms have collected as much data as they have. To make up for their negligence, Facebook has made significant efforts to scale back on what marketers can target and they’ve become more transparent into why ads are served to which users.
Despite these changes, Facebook has still proven to be an effective tool for savvy marketers. With the right strategy, you can retarget website visitors, generate leads, promote events and create brand awareness. Most importantly, you can display relevant ads based off of your target prospects demographic data. For example, you can narrow the impressions bought by geography, age, gender, parental status, interest and even job title.
Here’s a long list of Facebook’s Ad Targeting options from our friends at Wordstream. Of course, you can find their website and the post to this infographic here: